I believe website aesthetics are very important for websites to maintain users. For example, whilst I was browsing the internet the other day and I came across a website and after reading all of it’s content I was thinking ‘Wow, what a great business.’ Unfortunately, not everyone bothers reading the content of a website, they simply take a look at the design and decide instantly whether or not they are going to close the window.
When searching through a search engine, individuals click the first results, look at the layout and consider whether or not its worth their time, so if a website has a crappy design, of course they will look for the same services elsewhere!