what is CTR? how to Boost it?


Well-Known Member
Staff member
CTR = Click Through Rate/Ratio

It is the comparison or ratio of impressions (number of views for an advert) to the number of times visitors have 'clicked' through to the target URL.

How to improve it? .... Write better, more compelling adverts.


New Member
Click through ratio (CTR) is the ratio of users who clicked at the particular link to the no. of users who view a page or advertisement.
1. Research long-tail keywords
2. Write effective meta descriptions
3. Implement structured data
4. Create posts with images
5. Use descriptive URLs
6. Simplify your title format
7. Localize your content


If you want to achieve lower CTR you can decrease cost per click for particular keywords or ad group, or second option is to write less relevat ads with weaker call to action.

This actions should decrease your CTR but if you drecrease you CTR . I can expect lower quality score and this will lead to higher CPC in general.


New Member
CTR is the Click through rate, In terms of increasing your CTR, you need solid startegy to make the intended audience compelled to be pursuaded towards your opinion and follow the link provided by you. There are a lot of CTR based strategies to be learnt from how the sniper 3d action packed game works, it just keeps the users compelled with its engaging and novel ideas in the game and with its marketing. CTR is just the ratio of impressions divided by the actual traffic.
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  • Improve your Quality Score. ...
  • Use the best ad extensions. ...
  • Utilise smart bidding strategies. ...
  • Test different ad types. ...
  • Write compelling ad copy. ...
  • Create tightly themed keyword groups. ...
  • Split test advert copy. ...
  • Highlight pricing in ad copy.