Website it should be analyze to its internal (On-page optimization) and external (Off-page optimization) aspect and make a list of the problem and the steps or move that you will do. hope you get my point...
On page optimization includes selecting competitive keywords in your title, meta tags and anchor text. You can also put keywords in your alt tags. You can also highlight your important keywords by making them bold or italic..
In general, two important categories can be discussed in this regard; the on and off page optimization factors. A website should have useful content for readers as well as good links pointing for having rankings.
Yes, Bermuda, you are right. High rated site should be informative, and consists of competent articles, which give fresh information to visitors. If you want to do site analysis, you have to check its' rating, search positions, keywords accuracy and other site mistakes and faults.
If you want to do analysis and seo of your site. you have done the following steps-
- Niche link building.
- Quality contents.
- Launch some free and helpfull tools on your site.
- Make linking easy by providing link code or link option on your link page.
- Publishing articles about your services.
If you are truly a newbie, you will want to start with a program like Internet Business Promoter 10 which will run an analysis for you. It is best to go through what the program outputs, and verify certain aspects of the analysis to be sure.
What it does is checks your page on the site, then compares it to the websites that are ranked top 10 in your desired search engine for the keyphrase you are wanting. It tells you what those sites are doing that yours is not. This is a good start, but to gain top 10 rankings it will require allot of tedious work such as link building, publishing articles with your link on various free press release websites, etc.
just study the site or analyze it!check the site's back links, alexa rankings, site's content and all things that you think determine its condition in SE. Does the site informative or relevant.
There are lots of tools you can use in analyzing a website. Use submit express!