We somehow need to show clients that:
- Their content needs to be a priority, and
- Encourage them to send it on time
The key to all of this is that you need to
make it easy for your clients.
If you’re using an online
intake form for clients to submit their info, add a question that asks about their content, and if they already have it sorted.
Choices might include:
- Re-use from our existing website
- I have it written already
- I don’t have content, I will be writing it
- I don’t have content, but I am willing to engage a professional writer
If you don’t have a wireframe step as part of your process, you can use templates that represent common website sections. Some examples might be:
- Hero header
- Header navigation with button
- Company blurb
- Team
- Testimonial carousel
The idea is that you create these once, and re-use them across all future clients where you can.
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