Google adwords query

Kim Kiav

Member
Hi all,

I am not an expert in google adwords but a friend asked me to help them set up ads on google platform. The ads ran for about 1 month and we decided to lower maximum campaign budget spent in a day. We realized that even if the daily budget was not exhausted some ads that were showing earlier could not show based on certain keywords.

Was this due the lowering of the campaign budget? Note: all maximum cost per clicks were constant before and after. Any advice is highly appreciated.

Thanks
Kiav
 

chrishirst

Well-Known Member
Staff member
Was this due the lowering of the campaign budget? Note: all maximum cost per clicks were constant before and after. Any advice is highly appreciated.
Yes, if you read the adwords documentation it does tell you how and when changing the budget constraints may not stop ads being displayed and how you will be charged.

Adwords budgets
 

vinothjose

New Member
Google Adwords is mainly used for getting instant results. But we have to pay for each click based on their industry
 
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