I am helping a friend set up an online eCommerce side. In order for it to be successful and in order to actually make sales, I think there needs to be something on the web site that gives the buyer confidence that we are on the level and legitimate. The thing I have noticed on other web sites is an icon from the BBB (Better Business Bureau). But, in the past, I have seen others (when I was not paying attention because I thought I would not have to later think about it. Can anyone suggest others?