Hello athomas,
It's been a while since I've posted, so I'll have to warm up here for a minute.
I’m not fully up to date about your last review thread. So I took the time to read through those post to ensure that I don't repeat any information that has already been stated, but I'll go ahead and apologize because I'm sure I will end up doing that.
First let me begin with saying that I have never considered the appearance of a website much of an importance, any site can survive or even thrive with a plain site similar to Google (successful less appealing web host include Pair Network, and FutureQuest). Appearance only plays a small role in the whole process of web design. So I'll begin with more technical issues instead of appearance issues.
You have issues with your title, and keyword tag. Your title tag currently has 83 characters; normally the maximum recommendation on a title tag is 80 characters. Also your keyword tag is currently running at 589 characters which normally a robot friendly site would have no more than 500 characters, but that's not the biggest issue with your keyword tag. The biggest issue with it is that your keywords are not very relevant to the content on the page - only 23% relevant.
You CANNOT just load the keyword tag with irrelevant keywords (Keyword Stuffing) and think that it will help you with search engine placement - in fact some search engines will hurt you for it. The key to getting that relevance number up is ensuring that your keywords appear a few times on that pages content.
I personal don't get too concerned with appearance; I do believe placement is important.
1. New Logo - A "B" is very unimaginative.
2. Add your login box to the homepage, for easy access for current customers.
3. Move your hosting plans to under the navigation panel.
4. Reduce your whitespace at the bottom where you have Our Promise, Now Announcing Adobe ColdFusion 8 Hosting, and What is Managed Hosting...
5. Add a forum, and live help chat... Users feel more comfortable when they know that help is right there.
6. Make users feel like they are getting a good deal.
You should also take the time to look at popular hosting sites to see what other features and appearance they offer.
Ultimately you have to understand that it doesn't matter if you had the best designed site in the world. When it comes to the internet the saying "If you build it, they will come" is not true. You need to take steps to market your site. You could call local businesses, hang flyers, and tell friends or family.