I would suggest you use a very powerful "FREE" form of advertising. Considering your niche this would work very well for getting tons of traffic. Make a short (2 minutes) video, think of it as an opportunity to make a commercial then place it on Youtube with both a link over to the right in the description area and (if you can) across the bottom of the video itself.
Twitter is another great social media service that, when done correctly, can generate a faithful following straight to your site.
Go create a blog on Wordpress with a short relative title and use that also to direct targeted traffic right to you.