Apple Core Hotels, a group of five hotels in midtown Manhattan, insists on giving guests everything they need and some things they don't. Launching in mid-September, the "Everything You Need. And Some Things You Don't." ad campaign promotes Apple Core Hotels as a premium groups of hotels that offer great value without skimping on guests' convenience and service. The Ad Store created the campaign that touts the hotels' complimentary Wi-Fi and Continental breakfast, in-room coffee makers and coffee, telephones with data port and voicemail and on-site business and fitness centers available to all guests free of charge. The campaign includes an elderly man examining the Wi-Fi antenna outside his Apple Core hotel room, and a bald man looking at a hotel hairdryer.
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The Energizer Bunny is back. And he's inspiring others to "Keep Going" with a $68 million campaign that will put the Energizer Bunny on billboards and taxicabs, bus shelters and skyscrapers from California to New York. The Energizer Bunny will honor those who defy the odds, overcome obstacles, and always strive to do their best. Three 30- and 15-second spots launched on Aug. 30th during primetime television. Created by TBWA\Chiat\Day\Los Angeles, each ad celebrates an individual who keeps going. "For those that never quit, the battery that never quits. Energizer -- Keep Going," an announcer says as the Energizer Bunny comes across the screen. The campaign will be heavily pushed in New York, Los Angeles, Tampa, Minneapolis, Cleveland, Philadelphia, Houston, Phoenix, Miami, and Chicago. Adding a guerrilla component to the campaign, look out for the Energizer Bunny greeting the public at subway stations and busy street corners handing out memorabilia and offering encouragement.
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Why wasn't this thought of sooner? Nabisco has placed California Milk Processor Board's GOT MILK? trademark on - what else? - Oreo cookies. Oreo's will hit store shelves nationwide with Oreo packages and cookies embossed with the GOT MILK? logo. In 2002, Nabisco's Oreo commercial, "Dilemma," was re-released with the GOT MILK? tag line. A TV campaign supporting this latest partnership is soon to follow
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