I would second this one. it would be good to use as a box label.
I believe a smoke would be a 'strong' vision of a cigar,taking it away would not be wise.
People are naturally skeptical. Especially when it comes to online offers. Just a suggestion,why don't you look around your place first? Mark didn't build FB on his own,but I believe he didn't offer it online too!
You need to change a lot of things in there. It doesn't look like an E-commerce site but more of a blog site! Of course you can definitely do better with it.
It's an advantage to those who cannot design their own site but anyone can have a site powered by WP!
By the way, the site doesn't look appealing in a way that the color is too light (BG color) you can do better with it.