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100% agreed with this; we made the mistake of having a forum before we were ready :(

+1 for GIMP; also, VSO Image Resizer (plugs into Vista) has been pretty good....

We made a twitter account to see what the effect, if anything, was. We've actually found that it's been more useful to watch what industry authorities are talking about, as opposed to using it for our own visits :) There's quite a bit of spam on it....

I've usually found that if my numbers were pretty far off from expected, there was an implementation error somewhere on my site. (sessions being dropped in between subdomains, random refreshes, redirects, etc). Overall though, it's been fantastic.