Best Strategies for Marketing Cannabis and Hemp Brands Online?

Hi everyone,

I’m exploring ways to improve online visibility for my hemp-based business and came across specialized agencies. I’m particularly curious about working with a Hemp and cannabis SEO agency. Has anyone here worked with one?

I’d love to know which strategies they use that differ from traditional SEO, especially in terms of content, compliance, and ranking in such a niche market. Are there pitfalls to avoid? Any recommendations for agencies that actually deliver measurable results would be amazing.

Also, tips on tracking ROI for this type of SEO would be really helpful.

kemiy said:

Hi everyone,

I’m exploring ways to improve online visibility for my hemp-based business and came across specialized agencies. I’m particularly curious about working with a Hemp and cannabis SEO agency. Has anyone here worked with one?

I’d love to know which strategies they use that differ from traditional SEO, especially in terms of content, compliance, and ranking in such a niche market. Are there pitfalls to avoid? Any recommendations for agencies that actually deliver measurable results would be amazing.

Also, tips on tracking ROI for this type of SEO would be really helpful.

Click to expand...

thanks in advance for any help

oh man, cannabis/hemp seo is like playing marketing on expert mode with half the tools taken away. the thing is, most traditional seo tactics get way more complicated when you're dealing with all the platform restrictions and compliance issues.

content is probably your biggest lever here - you've got to be educational and informative without triggering any platform algorithms that flag cannabis-related stuff. i've seen brands crush it by focusing on wellness, lifestyle, and educational content rather than direct product promotion. think "benefits of cbd for sleep" instead of "buy our cbd gummies."

local seo becomes super important too since so much depends on state regulations. getting your google my business dialed in and building local citations is crucial, but you've got to be careful about how you describe your business category.

the tracking part is brutal because facebook and google ads are so restricted. you'll probably need to rely heavily on organic traffic and email marketing for conversions. utm parameters become your best friend for tracking where traffic actually comes from.

biggest pitfall i've seen is agencies promising they can just run regular ppc campaigns - that's a fast track to getting accounts suspended. any legit agency in this space should be talking about compliance first, seo second.

what specific part of the hemp market are you in. cbd products, industrial hemp, or something else. that changes the strategy quite a bit.